Mastoloni Pearls Launches 2009 Cooperative Internet Marketing Plan

FOR IMMEDIATE RELEASE

(www.mastoloni.com) --- Mastoloni Pearls is proud to announce its 2009 Cooperative Internet Marketing Plan.  The plan is designed to connect Mastoloni Pearls directly with the consumer in a variety of ways and drive them into participating dealers’ jewelry stores. This marketing plan will strengthen the Mastoloni Pearls brand with both old and new customers, as well as reinforce their existing distribution channels. Multiple campaigns and methods of delivery will be launched during the year to let consumers know that Mastoloni Pearls are truly “the most beautiful pearls in the world.”  

The most prominent spaces on the Mastoloni Pearls website will feature banner ads of their dealers only.  Participating dealers will receive the maximum benefit of Mastoloni’s online promotional efforts.  The availability of these ads is VERY limited. Banner ads can be delivered based on geographic region and featured in a variety of sizes suitable for Mastoloni dealers and to compliment the aesthetics of the website.

In addition to constant SEO (search engine optimization) efforts, Mastoloni will use PPC (pay per click) advertising campaigns on well-known websites such as Facebook, MySpace, MSN, Google and Yahoo. It is easy to see how the combination of SEO and PPC advertising will allow the Mastoloni Pearls website to come up quickly in search results. This will help put Mastoloni a step ahead of their competition on the World Wide Web and deliver their clients’ banner messages immediately to the proper consumers.

Google and Yahoo are proving that PPC ads are some of the most successful and cost effective ads in the world.  However, properly managing a PPC campaign can be just as time-consuming and challenging as running an entire jewelry company. For the first time in the jewelry industry, Mastoloni is offering to pay all fees associated with professional PPC ad management consulting services for its dealers.

Mastoloni will also embrace Web 2.0 technology and be available at popular social networking sites such as Facebook, MySpace and Twitter. This is an ideal way to connect with both consumers and retail jewelers online and to inform them about the latest news at Mastoloni.

Mastoloni will also maintain a blog regularly with news about their beautiful pearl jewelry and other products. It will also have information about current fashion trends and interesting pearl facts. Mastoloni will additionally be found at popular fashion and designer hub websites.

Email marketing is also integral part of Mastoloni’s overall plan.  Mastoloni will often be creating email promotions, announcements and newsletters that participating dealers can redistribute to their confidential email marketing lists.  The email marketing campaigns are specifically tailored to meet their dealers’ needs. The email message content is thoughtfully structured by copywriting professionals and graphic designers who are familiar with the jewelry and fashion industries.  Next, the messages are formatted and coded by programmers to be fully compliant with the most current spam laws.

2009 promises to be an exciting year at Mastoloni Pearls. Join them as they welcome new change and implement this ground breaking, online initiative!

www.mastoloni.com